Internet ad spending in the second quarter reached $214.4 million, up 66% over first-quarter revenue, according to a study released Oct. 7 by the Internet Advertising Bureau. That brings Internet ad spending for the first half of 1997 to $343.9 million, up 322% over spending in the first half of 1996. "These are the strongest [results] yet we've seen in terms of advertising on the Internet," said Rich LeFurgy, IAB chairman and senior VP-advertising at ESPN/ABCNews Internet Ventures. "We're seeing a ramping up of more and more advertisers coming on to the Web," he said. In another key finding, the leading category of online advertising is consumer-related (30%), followed by financial services (22%) and computing products (21%).
Copyright October 1997, Crain Communications Inc.