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Qantas returns to U.S. TV with pre-Super Bowl ads

Published on .

Qantas Airways will air its first U.S. TV ads in a decade during the Super Bowl pre-game show on Fox. The ads, created by M&C Saatchi, Sydney, will carry a tagline based on a popular Down Under song, "I Still Call Australia Home." The commercials will feature a choir of 250 Australian children singing the song at six international locations, including China's Great Wall and the canals of Venice.

Copyright January 1999, Crain Communications Inc.

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