The Derby, U.K.-based company in a news release today said it joins millions of people worldwide in condemning the war and encourages a "boycott of U.S. global brands known to support the American administration."
'People of conscience'
"This call has taken root in Muslim
Qibla Cola launched in the U.K. on Feb. 4 with the tagline "Liberate your taste."
The word "Qibla" refers to the direction Muslims face when praying to Mecca.
Qibla is not the first soft drink to use the war as a strategy to enhance marketing efforts aimed at the world's 1.5 billion Muslims. Mecca-Cola, a soft drink which launched in France last November, is making a similar pitch to a broad swath of Islamic consumers around the globe.
Since the start of the war two weeks ago, anti-war protests and boycotts of American-made goods and companies have spread around much of the world, from Bahrain and Belgium to Pakistan and Thailand.