Quaker backs rice cakes

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Quaker Oats Co., Chicago, will launch Quaker Chocolate Crunch Rice Cakes with a new campaign breaking Jan. 22 on network radio and Jan. 29 on network and spot TV. The 30-second TV spot, created by Berry-Brown Advertising, Dallas, is tagged "Hey, way to snack." Quaker will also tout the new rice cake in March magazines as well as with in-store displays.

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