Quaker brings back original Mikey

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Quaker Oats Co., Chicago, on July 11 is relaunching the original "Mikey'' TV spot first aired in 1972 to support its Life cereal brand. The spot, created by DDB Worldwide predecessor Doyle Dane Bernbach, is recognized by nearly 80% of Americans, according to Quaker research. Quaker in January aired a remake of the iconic ad, from FCB Worldwide, Chicago. The original will run in national TV programming and on lifecereal.com.

Copyright July 2000, Crain Communications Inc.

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