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Published on .

Quaker Oats Co. developed a new oatmeal this month in 1945. It is quicker in preparation than Quick Quaker Oats; the company is testing the product via newspaper ads in New England, Texas and Indianapolis.

Called Instant Quaker Oats, the product is said to require no cooking. Preparation consists solely of addition to boiling water. The Instant's time for preparation is said to compare favorably with the Baby oats brought out by the company a year earlier. That product required only 1 minute of preparation.

Reader's Digest accepted its first advertising, including 21 full-color pages, two two-color pages and nine b&w pages, bringing out its thickest issue ever

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