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Quaker moves Snapple

Published on .

Quaker Oats Co. Wednesday unexpectedly moved its $30 million Snapple account from Kirshenbaum Bond & Partners, New York, to Foote, Cone & Belding, Chicago. It also made official what had been anticipated: moving the $70 million Gatorade account to FCB from sister shop Bayer Bess Vanderwarker, Chicago. Quaker called the moves a consolidation. While Kirshenbaum had been believed to be in danger of losing Snapple from the time Quaker acquired the brand in November 1994, speculation had eased in recent months as the agency launched an all-new campaign and sales began to rebound.

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