Shares of Quaker Oats Co. rose 6% Nov. 29 on speculation the company will sell its ailing Snapple brand. The stock closed at $39.38, up $2.13 in a half-day of trading. Potential suitors include Coca-Cola Co., PepsiCo and Cadbury Schweppes. Executives from all four companies could not be reached by press time. Also, Quaker moved its Toasted Oatmeal and Quick 'n Hearty brands to roster agency Bayer Bess Vanderwarker from Jordan, McGrath, Case & Taylor, New York. Spending is $5 million to $10 million. Ron Bess, president of Foote, Cone & Belding here, said those brands will move to FCB in January, when Bayer Bess will be absorbed into FCB.
Copyright November 1996, Crain Communications Inc.