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Quality ads to feature jumping septuplets

Published on .

Choice Hotels International's Quality Inns, Hotels & Suites chain will feature the McCaughey septuplets born two years ago to much fanfare in a new print ad promoting its proprietary Qaulity Sleeper by Serta matresses. The ad, which features the septuplets with their parents and older sister in pajamas jumping on a Quality bed, will run in May issues of Better Homes & Gardens and Family Circle among others to promote the high-quality mattresses as well as a Quality Summer Sweepstakes that offers a chance to win $100,000. Grey Kirk Van Sant, Baltimore, handles.

Copyright April 2000, Crain Communications Inc.

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