×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Quality ads to feature jumping septuplets

Published on .

Choice Hotels International's Quality Inns, Hotels & Suites chain will feature the McCaughey septuplets born two years ago to much fanfare in a new print ad promoting its proprietary Qaulity Sleeper by Serta matresses. The ad, which features the septuplets with their parents and older sister in pajamas jumping on a Quality bed, will run in May issues of Better Homes & Gardens and Family Circle among others to promote the high-quality mattresses as well as a Quality Summer Sweepstakes that offers a chance to win $100,000. Grey Kirk Van Sant, Baltimore, handles.

Copyright April 2000, Crain Communications Inc.

In this article:
Most Popular