Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(Aug. 30, 2001) MONTREAL -- Molson Breweries' Quebec Division has awarded the strategy, creative and production account for Molson Dry, Quebec's No. 1 one beer, to Cossette Communication-Marketing.

Cossette will handle both advertising and promotion. Media remains with SVTME.

Industry estimates placed Molson Dry's budget at $6.5 million when the review was called in June.

The account had been with Publicis Groupe's Publicis, Montreal, since 1994. The decision came down to Cossette Communication-Marketing and TAXI Advertising & Design, both of which already did work for Molson.

Cossette already handles Molson Export and Tornado brands. -- Gail Chiasson

Copyright August 2001, Crain Communications Inc.

Most Popular
In this article: