Cossette will handle both advertising and promotion. Media remains with SVTME.
Industry estimates placed Molson Dry's budget at $6.5 million when the review was called in June.
The account had been with Publicis Groupe's Publicis, Montreal, since 1994. The decision came down to Cossette Communication-Marketing and TAXI Advertising & Design, both of which already did work for Molson.
Cossette already handles Molson Export and Tornado brands. -- Gail Chiasson
Copyright August 2001, Crain Communications Inc.