Quicken.com launches first consumer ads

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Intuit's Quicken.com consumer finance site launches its first consumer print campaign Aug. 17. The ads, created by Foote, Cone & Belding, San Francisco, are running in USA Today, The New York Times and the Wall Street Journal. Quicken.com is spending $500,000 on the first leg of the campaign, which complements its online efforts.

Copyright August 1998, Crain Communications Inc.

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