Quigley Corp., Doylestown, Pa., agreed to settle charges with the Federal Trade Commission that it made unsubstantiated claims for its Cold-Eeze lozenges by stating that the product line can prevent colds and alleviate allergies. The claims were made in radio spots, on the Internet and during programming on the QVC network. The marketer also settled with the FTC on charges that it made unsubstantiated claims on the Internet and QVC for Kids-Eeze bubble gum about the product's ability to alleviate cold symptoms in kids. The settlement calls for Quigley to refrain from making such claims in the future. But the company can still claim that Cold-Eeze reduces the severity of a cold a person already has. QVC, the home shopping TV network based in West Chester, Pa., also settled with the FTC in the case. Quigley had made some of the claims the FTC objected to on the network. QVC hosts and Quigley officials made the claims while appearing on the network. The settlement has roots in last year's guidelines for advertising dietary supplements issued by the FTC, which calls for ad claims to be truthful and adequately supported. Quigley spent $2.9 million in advertising in 1998, according to Competitive Media Reporting. The company's agency could not be determined at deadline.
Copyright November 1999, Crain Communications Inc.