Wireless content provider Quios has signed up Royal Grolsch, Sega Dreamquest U.K. and Sports.com to do wireless advertising on sports score news alerts delivered for European Championship Football 2000
. From the number of people who've signed up to receive the sponsored sports scores, Quios said it plans on sending out 1.5 million alerts to people in 87 countries, although most of the alerts will be sent to people in Europe. The soccer tournament started June 10 and goes through July 2.
Copyright June 2000, Crain Communications Inc.