Quit-smoking blitz at Marlboro 500

Published on .

SmithKline Beecham's smoking cessation brands, NicoDerm CQ and Nicorette, will sponsor a race car competing, not coincidentally, in this Sunday's Marlboro 500, the season finale of the Championship Auto Racing Teams racing circuit. At the event, the marketer will launch the "NicoDerm CQ/Nicorette 'Race to Stop Smoking"' program, which will challenge racing car teams and fans to stop smoking.

Copyright September 1997, Crain Communications Inc.

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