Quote.com plans to sell new forms of advertising inventory on its site to help marketers better reach different types of site users. The company will charge advertisers rates ranging from a $35 to $75 cost per thousand impressions (a unit that the company calls a Cost Per Niche, with a niche representing one thousand impressions). New opportunities include five-week e-mail sponsorships; ticker symbol sponsorships; home page sponsorships; and product- area sponsorships. Quote.com
also recently tapped rep firm WebConnect to help sell advertising on Quote.com.
Copyright May 1997, Crain Communications Inc.