Quote.com readies more ad buys

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Quote.com plans to sell new forms of advertising inventory on its site to help marketers better reach different types of site users. The company will charge advertisers rates ranging from a $35 to $75 cost per thousand impressions (a unit that the company calls a Cost Per Niche, with a niche representing one thousand impressions). New opportunities include five-week e-mail sponsorships; ticker symbol sponsorships; home page sponsorships; and product- area sponsorships. Quote.com also recently tapped rep firm WebConnect to help sell advertising on Quote.com.

Copyright May 1997, Crain Communications Inc.

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