Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

"A Frenchman will pick up a daisy, pluck petals one by one, saying, `She loves me, she loves me more, she loves me more passionately.' ... The Frenchman lets it be known he wants her. By the evening, she'll be in bed with him."

Jacques Seguela, Havas' chief creative officer, whose agency was ardently courting Jean Marie Dru. Alas, it was unrequited: Mr. Dru ultimately stayed in bed with John Wren at Omnicom's TBWA/Chiat/Day.

Most Popular
In this article: