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"A Frenchman will pick up a daisy, pluck petals one by one, saying, `She loves me, she loves me more, she loves me more passionately.' ... The Frenchman lets it be known he wants her. By the evening, she'll be in bed with him."

Jacques Seguela, Havas' chief creative officer, whose agency was ardently courting Jean Marie Dru. Alas, it was unrequited: Mr. Dru ultimately stayed in bed with John Wren at Omnicom's TBWA/Chiat/Day.

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