×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Quote

Published on .

"It doesn't mean anything to any one person."

-General Motors Corp.'s director-retail marketing, Steve Hill, on the definition of the automaker's confusing Total Value Promise strategy to consumers.

In this article:
Most Popular