"New Orleans cannot be remade like she was before. She can only be new. A three-, five-, 10- and 20-year plan. We dream big, edit mercilessly then agree. Sign a contract for a new New Orleans. Authentic, inside-out branding. Purpose. There's a place for the best minds in our biz in this process."
Robbie Vitrano, owner of New Orleans agency Trumpet, immediately after the devastation following Hurricane Katrina.