Quotesmith rolls $100 mil multimedia campaign

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Quotesmith.com began a three-year, $100 million integrated marketing campaign with a Jan. 1 TV spot fro BBDO, Chicago, on "The Tournament of Roses Parade" and various football bowl games. The campaign for the insurance price-comparison site also will include radio, print and Web ads along with direct marketing.

Copyright January 2000, Crain Communications Inc.

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