Quova, a company backed by Softbank Venture Capital, IDG Ventures, Fidelity Ventures and Nexus Group, bows Sept. 18 with a service called GeoPoint that lets e-commerce companies, content providers and online advertisers automatically recognize the geographic location of Internet visitors in real time. It will rely on subscriptions from the companies for revenue. "We believe geography is a fundamental thing to bring to the Internet," said Rajat Bhargava, Quova's chairman and co-founder. Quova said its technology analyzes Internet protocol addresses, and doesn't need the cooperation of Internet service providers.
Copyright September 2000, Crain Communications Inc.