QVC exec takes top marketing job at Excite

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Internet portal Excite, Mountain View, Calif., today officially names Fred Siegel, formerly senior VP-marketing at QVC, West Chester, Pa., senior VP-marketing. The appointment was expected.

James Desrosier, former exec VP-marketing at Excite, left the search engine earlier this year to pursue other interests. Mr. Siegel will oversee all marketing, advertising and promotions for Excite and sister portal WebCrawler.

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