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QVC exec takes top marketing job at Excite

Published on .

Internet portal Excite, Mountain View, Calif., today officially names Fred Siegel, formerly senior VP-marketing at QVC, West Chester, Pa., senior VP-marketing. The appointment was expected.

James Desrosier, former exec VP-marketing at Excite, left the search engine earlier this year to pursue other interests. Mr. Siegel will oversee all marketing, advertising and promotions for Excite and sister portal WebCrawler.

Copyright October 1998, Crain Communications Inc.

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