QVC this Friday will launch its "iQVC" online shopping service on the Microsoft Network
. Initially iQVC will sell merchandise relating to home office, kitchen and jewelry markets and will offer brand names including AT&T
, Kitchen Aid and Braun. iQVC's site will also include: backstage at QVC--a look behind the scenes at QVC; audience participation--a place for chats and bulletin boards; and corporate heardquarters--a posting of corporate press releases and company history.