Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

QVC to open shop on MSN

Published on .

QVC this Friday will launch its "iQVC" online shopping service on the Microsoft Network. Initially iQVC will sell merchandise relating to home office, kitchen and jewelry markets and will offer brand names including AT&T, Hewlett-Packard, Kitchen Aid and Braun. iQVC's site will also include: backstage at QVC--a look behind the scenes at QVC; audience participation--a place for chats and bulletin boards; and corporate heardquarters--a posting of corporate press releases and company history.

Most Popular
In this article: