QVC to open shop on MSN

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QVC this Friday will launch its "iQVC" online shopping service on the Microsoft Network. Initially iQVC will sell merchandise relating to home office, kitchen and jewelry markets and will offer brand names including AT&T, Hewlett-Packard, Kitchen Aid and Braun. iQVC's site will also include: backstage at QVC--a look behind the scenes at QVC; audience participation--a place for chats and bulletin boards; and corporate heardquarters--a posting of corporate press releases and company history.

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