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Qwest names OMD for broadcast buying

Published on .

Telecom company Qwest Communications tapped OMD USA, New York, to handle its national and local TV broadcast buying assignment. Prior to the merger of U S West and Qwest this summer, Cash Plus, Minneapolis, handled U S West's media buying, while MindShare, New York, had Qwest's media buying. J. Walter Thompson Co., New York, handles creative and planning for Qwest's global branding account. DDB Worldwide, Chicago, oversees Qwest's wireless and mass channel efforts. Qwest spent $21 million in measured media in 1999, while U S West spent $109 million, according to Competitive Media Reporting.

Copyright September 2000, Crain Communications Inc.

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