New York-based R/GA
won an assignment from global telecommunications giant Ericsson, and opened its first international office, in Stockholm, to service the account. The new office will serve as a strategic foothold in the European market. Ericsson tapped R/GA to redesign the global corporate Web site (www.ericsson.com), and to develop the company's mobile Internet site (www.ericsson.com/mobileinternet). The account budget was not disclosed.
Copyright January 2001, Crain Communications Inc.