RACING WHEELS ROLLING FOR NEV. DESERT IN '97

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Best in the Desert Racing Association, Las Vegas, is lining up sponsors for the second annual 1997 Silver State Series off-road desert races among trucks, motorcycles, cars and three-wheel vehicles. Available: Tonopah 300, March 28 to 30; Silver State 300, June 20 to 22; and Vegas to Reno (500 miles), Sept. 18 to 21. More than 300 team entries are expected with up to 10,000 spectators and TV coverage. Cost: $150,000. L.A. Mayo & Associates coordinates. Contact: (702) 259-0729.

Sunoco Welcome America! Philadelphia, seeks sponsors for its fifth annual festival surrounding the Fourth of July, June 27 to July 6. The event offers family entertainment, education, and product marketing and sampling opportunities. Cost: $25,000 to $150,000. On board: Sunoco, Anheuser-Busch's Budweiser and Prudential. Contact: (215) 636-4456.

American Rugby League is scouting sponsors for its third annual U.S.-Ireland matchup, March 17 at Washington's RFK Stadium. Included: on-site and in-program presence, ticket promotions, and contests, with cable coverage. Cost: $25,000 to $100,000. Previous sponsors included Corel Corp. and Murphy's Irish Stout. JFM Sports, Lake Placid, N.Y., coordinates. Contact: (516) 523-3593.

Orange County Triathlon, Mission Viejo, Calif., is rounding up sponsors for its 12th annual event June 1, expected to draw more than 1,500 competitors and 3,500 spectators including organizers of the sport's movement to Olympic involvement in 2000. Cost: $50,000. Pacific Sport coordinates. Contact: (714) 978-1528.

Water Ski World Cup offers sponsorships for 1997 international water ski and wakeboard competitions, April to August, with cable coverage. Included: on-site presence, sampling and retail tie-ins. Cost: $75,000 up to title sponsorships of $300,000 and $400,000. World Sports & Marketing, Orlando, coordinates. Contact: (407) 628-4802.

Jazzercise, Carlsbad, Calif., is warming up sponsors for its Convention Series '97, running January to October in 13 cities. Included: on-site product promotion, demonstration, sampling and exhibit booths. Contact: (619) 434-2101, ext. 560.

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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