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Radio at 8.2% of all ad spending

Published on .

Radio ad revenue in 1999 surpassed its longtime 7% share of overall ad industry dollars. The $17.7 billion in radio revenue last year accounted for 8.2% of the $215 billion ad industry business estimated by Salomon Smith Barney, Gary Fries, president of the Radio Advertising Bureau, said today at RAB's annual meeting in Denver. Mr. Fries predicted the percentage of ad share could increase, and urged radio stations and networks to take advantage of marketing opportunities in the Internet arena.

Copyright February 2000, Crain Communications Inc.

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