Led by a huge increase in national ad sales for the first three months of 2000, radio ad revenue jumped 21% over last year's first quarter, according to the Radio Advertising Bureau, New York. Three regional markets saw revenue rise by more than 40% for March. The revenue data are pooled from more than 100 markets. In 1999, radio ad revenue climbed 15%, topping $17 billion.
Copyright May 2000, Crain Communications Inc.