Radio ad revenue jumped 15% overall in 1999, bringing in more than $17.6 billion in revenue for local, national spot and network advertising, according to the Radio Advertising Bureau, New York. The record-breaking year--fueled in part by dot-com advertising--was boosted by December ad sales, which jumped an average of 20% overall compared with December 1998. Local ad sales nationwide increased 14% in 1999, bringing in an estimated $13.6 billion. National spot sales were up 16% to $3.2 billion, and network--the smallest piece of the radio ad pie--jumped 19% to $878 million. Ad sales in the West and Southeast markets topped local revenue lists, with sales in the East and Southwest markets leading national revenue lists.
Copyright February 2000, Crain Communications Inc.