Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Radio ad spending up 21%: RAB

Published on .

The radio industry recorded a 21% increase in ad revenues in all local and national markets for the first six months of 2000, compared with the same period last year, according to the Radio Advertising Bureau, New York. National markets enjoyed the largest growth--up 31%--as local sales increased 18%. All five regions of the country saw double-digit sales growth in both local and national advertising, with the East leading with a 19% hike in local and a 36% rise in national revenue. The growth figures are based on a sampling of more than 100 markets; actual revenue figures aren't available for the first half of the year. Total sales for 1999 set a record, topping $17.6 billion.

Copyright August 2000, Crain Communications Inc.

Most Popular
In this article: