The radio industry recorded a 21% increase in ad revenues in all local and national markets for the first six months of 2000, compared with the same period last year, according to the Radio Advertising Bureau, New York. National markets enjoyed the largest growth--up 31%--as local sales increased 18%. All five regions of the country saw double-digit sales growth in both local and national advertising, with the East leading with a 19% hike in local and a 36% rise in national revenue. The growth figures are based on a sampling of more than 100 markets; actual revenue figures aren't available for the first half of the year. Total sales for 1999 set a record, topping $17.6 billion.
Copyright August 2000, Crain Communications Inc.