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New radio ads for GM electric car

Published on .

General Motors Corp.'s Saturn division this week breaks a radio campaign for its EV1 electric car using sensual singer/songwriter Lori Carson posing questions in a whisper on topics such as saving the world. The four spots by Publicis & Hal Riney, San Francisco, will be aired in California and Arizona markets where the electric car is available. Spending was not disclosed.

Copyright October 1998, Crain Communications Inc.

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