RADIO CITY TAPS TWO AGENCIES FOR ASSIGNMENTS

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(June 13, 2001) -- Radio City Entertainment, a division of Cablevision's Madison Square Garden, awarded an estimated $10 million project to Frierson Mee & Partners, New York, sources familiar with the decision said. Additionally, DiMassimo Brand Advertising, New York, won a separate assignment for Radio City. The marketer has not had an agency of record recently, awarding projects to various agencies instead. -- Laura Q. Hughes

Copyright June 2001, Crain Communications Inc.

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