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Two radio companies ink ad-repping agreements

Published on .

RadioWave.com signed an agreement with rep company Interep Interactive, New York, to sell the streaming audio company's iSpot advertising. The division of Interep, a radio and Internet sales company, will help advertisers selectively purchase iSpots--interactive and audio spots--on RadioWave network sites. ISpots combine radio commercials and Internet banner ads. Users who hear the ad can respond immediately by connecting to the marketer's Web site.

In another deal, Citadel Communications Corp.'s Citadel Broadcasting Co. signed a deal with community site developer KOZ and Web rep company Real Media to develop sites and sell ads.

Copyright October 2000, Crain Communications Inc.

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