The DJ's 8-month-old, syndicated Friday night oldies show was carried on 57 stations through the Liberty Network. "You can look at it and say he was at the top of his game and was never happier," said Lonnie Napier, Wolfman's spokesman.
Wolfman, who was born Robert Smith, has hawked for companies as diverse as Kraft Foods for Kraft macaroni and cheese, American Honda Motor Co., Richardson-Vicks for Clearasil and the U.S Postal Service for its "Legends of Rock 'n' Roll" stamp series.
A deal with Schwinn Bicycle & Fitness was in the works. Sponsors of Wolfman's current show included AT&T, Lens Express and Red Wolf beer.
Wolfman picked up the Wolf moniker at XERF, a superpower Mexican station near Del Rio, Texas, that made him famous nationwide. He later hosted NBC's "Midnight Special" for eight years.