Contrary to the "party over" mentality of many in the media industry, the radio industry will continue to grow in ad revenue in 2001 - at a rate of 7.5 to 8%, said Gary Fries, president and CEO of the Radio Advertising Bureau, New York. The year 2000 closes on a high note with a 13% increase over 1999. "While we will see a leveling off to a more realistic figure in the first half of 2001, the trend in revenue gains will continue on an upswing," Mr. Fries predicted. He added that radio traditionally delivers strong revenue growth, even in an overall advertising slowdown. The sales and marketing arm of the radio industry, the Radio Advertising Bureau has more than 5,000 member stations in the U.S.
Copyright December 2000, Crain Communications Inc.