RADIO MERCURY AD PRIZES REACH RECORD $200,000

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NEW YORK-The Radio Mercury Awards recently doled out a record $200,000 to more than 10 ad agencies, production companies and radio stations for creating the best radio ads of 1993.

LANY Music, working for Foote, Cone & Belding, San Francisco, won top prize, $100,000, for a spirited rendition of "Cover Me" for FCB client Levi's 501 jeans.

Gold awards of $20,000 went to Lewis Advertising, Birmingham, Ala., for First Commercial Bank; Hill, Holliday, Connors, Cosmopulos, Boston, for The Boston Globe; Barber Martin & Associates, Richmond, Va., for Piedmont Trust Bank; and KMTT-FM/AM Radio for Cellcom Cellular Services.

Taking $5,000 silver awards were Cliff Freeman & Partners for Little Caesars Pizza; Goldsmith/Jeffrey for Nynex B-to-B Directory; and Young & Rubicam for STP fuel injector cleaner.

More than 1,000 radio executives gathered at the Waldorf-Astoria Hotel for the black-tie gala, where celebrity award presenters included for mer New York City Mayor Ed Koch; legendary disc jockey Wolfman Jack; and ABC Radio Network's "Fly Jock" Tom Joyner. The Radio Creative Fund sponsors the awards.

Since their founding four years ago, the Radio Mercury Awards have become the premier showcase for radio writers and producers. The fund was established and underwritten by the Radio Advertising Bureau and 50 radio networks, station owners and reps.

Judges, led by Frankfurt Balkind Partners Chairman Steve Frankfurt, chose winners from more than 900 entries in four categories: humor, narrative, music/sound design and radio station produced.

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