Today Dr. Drew Pinsky, who has an MTV program as well as "Loveline," a radio show for young people, hits the Web at DrDrew.com. The site is funded by Garage.com, an Internet venture-capital company founded by former Apple Computer "chief evangelist" Guy Kawasaki. It already has $75,000 in sponsorship fees from drug company Gynetics, which makes the day-after pill Preven Emergency Contraceptive Kit. The site, which is also about to sign a pharmaceutical partner, is selling monthly sponsorships for $25,000 and yearly sponsorships for $300,000. Rare Medium, New York, designed the site, which is planning a full-scale consumer launch Sept. 1.
Copyright June 1999, Crain Communications Inc.