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Radio Shack eyes move of $100 mil in media

Published on .

Radio Shack is mulling a move of its $100 million media account to Carat USA, New York, from Time Buying Services. An executive familiar with the situation cautioned that the Carat deal, while under consideration, was not yet done. Don Carroll, Radio Shack's senior director-marketing, declined comment. Time Buying Service and Carat couldn't be reached at press time.

Copyright October 1999, Crain Communications Inc.

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