RADIO SHACK HITS THE ROAD FOR TRUCKERS

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The truck stops here. So does Radio Shack.

The Tandy Corp. unit this summer will open about 100 outlets nationally inside truck stops operated by National Auto/Truckstops, an effort to reach customers on the move.

The Radio Shack Travel Centers will stock about 250 products aimed at truckers and motorists. These include citizens band radios, flashlights, scanners, AC/DC TVs and electrical accessories.

Radio Shack plans to expand the truck stop product line, said Len Roberts, the retailer's president.

Radio Shack began testing the truck stop electronics shops earlier this year with National, the U.S.' largest operator of full-service truck and car highway service centers. National has more than 130 truck stops.

Truck stop electronics boutiques are Mr. Roberts' latest move to rejuvenate the venerable but sleepy retailer since his arrival a year ago.

Last month, Radio Shack began an ad campaign from a new agency, Lord, Dentsu & Partners, New York, themed "You've got questions. We've got answers."

In May, the retailer also introduced a mail-order gift program and a major push into electronics repairs.

Radio Shack spends about $140 million to $150 million on advertising through its in-house agency and Lord Dentsu.

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