Radisson taps Magnet as interactive AOR

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Radisson Hospitality Worldwide named Magnet Interactive Communications, Washington, as interactive agency of record. Magnet will create a variety of interactive marketing and sales tools for the hotel operator, including an electronic brochure, trade show kiosks, commercial online booking capability and new sales force automation tools.

Magnet recently revamped its organization to take on more marketer projects. The company, which also produces CD-ROMs, has an alliance with J. Walter Thompson USA and worked with that agency and Leo Burnett USA on a Web site for Kellogg Co.

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