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Rainbow opens new media sales unit

Published on .

Cable TV advertising sales rep Rainbow Advertising Sales Corp., New York, formed Rainbow Interactive to handle new media. Terri Morse was named senior VP-general manager of the new unit, from senior VP-marketing and sales development, Softbank Interactive Marketing. Rainbow Interactive's first Web site client is EZSeek.com, which is designed by Rainbow parent Cablevision and is expected to be launched this summer.

Copyright April 1998, Crain Communications Inc.

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