Rainforest Cafe, Minneapolis, has hired its first VP-marketing to help build brand awareness for the company. He is Jack Malisow, who joins from Grand Casino Inc., Minneapolis. The company has 15 U.S. Rainforest Cafes and four international locations. A spokesman said the company does not have an ad agency of record, and added that it is premature to say whether a search will be conducted. So far, marketing has been handled in-house for the themed eateries.
Copyright June 1998, Crain Communications Inc.