RALSTON-PURINA LAUNCHES SITE WITH YAHOO!

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(May 14, 2001) -- Pet food maker Ralston-Purina has launched Purina TV, a Web site that includes streaming video, audio and text formats offering pet care information.

Content for the site draws on Ralston-Purina's archives of information on topics ranging from pet nutrition to training and health.

The site was produced by Yahoo! Broadcast Services and can also be accessed through the pets section of Yahoo! The financial arrangement between the two companies was not disclosed. -- Catharine P. Taylor

Copyright May 2001, Crain Communications Inc.

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