×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ralston Purina partners with iVillage

Published on .

Ralston Purina Co. and iVillage announced a content and e-commerce initiative targeted at women who own pets. The partnership results in a new co-branded channel called iVillage Pets, which will be available on the iVillage site and on America Online via keyword: ivillage. The new area features content on pets, as well as an online pet store.

Copyright March 1999, Crain Communications Inc.

In this article:
Most Popular