Ralston Purina partners with iVillage

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Ralston Purina Co. and iVillage announced a content and e-commerce initiative targeted at women who own pets. The partnership results in a new co-branded channel called iVillage Pets, which will be available on the iVillage site and on America Online via keyword: ivillage. The new area features content on pets, as well as an online pet store.

Copyright March 1999, Crain Communications Inc.

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