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Ralston Purina picks R/GA Interactive

Published on .

Ralston Purina Co. named R/GA Interactive, New York, as its interactive agency after a review involving three other Internet services agencies. Initial work will include strategy and site development for the Cat Chow, Kitten Chow and Meow Mix brands. Billings were undisclosed.

Copyright November 1999, Crain Communications Inc.

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