Ralston taps R&M for Whisker Lickin's

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Ralston Purina Co. selected Robinson & Maites, Chicago, to develop a yearlong promotional marketing campaign for its Whisker Lickin's brand cat treats. The push will include in-store merchandise promotions, free-standing inserts and direct marketing. Robinson & Maites has worked with the brand on a project basis in the past. Spending was not disclosed.

Copyright November 2000, Crain Communications Inc.

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