NEW YORK (AdAge.com) -- Rance Crain, president of Crain Communications and editor in chief of Advertising Age, will be inducted into the Direct Marketing Association's Hall of Fame at its 2010 Conference and Exhibition in San Francisco this October.
Mr. Crain, who started his career as a reporter for Advertising Age, was made editorial director of Crain Communications in 1971 and was named president of the company two years later. He launched four of its 31 titles, including Pensions & Investments; Crain's Chicago Business; Crain's New York Business; and Electronic Media.
"I don't think there is anyone who would argue [with the notion] that Rance Crain is an individual who has made major contributions to the advertising and marketing world," said Bob Allen, DMA interim president and CEO. "He truly embodies the spirit of hard work and creativity that have sparked a revolution in how media news is delivered."
The ceremony will take place on Oct. 12.
Past inductees of the DMA Hall of Fame, which was founded in 1978, include David Ogilvy, founder of Ogilvy & Mather; Shelly Lazarus, chairman, Ogilvy & Mather Worldwide; Eddie Bauer, founder of Eddie Bauer Sport Shop and Eddie Bauer Inc.; Robert Rodale, head of Rodale Press; Stan Rapp, co-founder of Rapp Collins; Lester Wunderman, founder of Wunderman; and Leon L. Bean, founder of the L.L. Bean catalog.