The netScore data for March shows that BizRate.com had the highest BPI (673), reflecting the heavy online shopping behavior of the site's visitors. As would be expected, many sites in the shopping category generally had audiences with the highest BPIs, such as staples.com (610), eddiebauer.com (513) and spiegel.com (504). The travel category also attracted visitors with a high propensity to buy online, including southwest.com (534) and delta.com (502). -- Adrienne Mand
Copyright April 2001, Crain Communications Inc.