The project, which includes direct-response TV, direct mail and interactive marketing for DirecTV's direct-to-consumer sales channel, will be handled out of Rapp's Dallas and Los Angeles offices. Rapp Collins referred all calls to the client.
"We have reached a verbal agreement with [Rapp Collins], and we're moving ahead to sign a contract," said a spokesman for DirecTV, El Segundo, Calif.
The spokesman said Interpublic Group of Cos.' Deutsch, Los Angeles, will remain its lead agency for general advertising.
Deutsch's managing partner-general manager, Mike Sheldon, said, "It doesn't affect anything from a direct-marketing standpoint on the stuff that we've been doing," which includes loyalty, retention and customer communications.
Mr. Sheldon added that Deutsch declined to participate in the direct-sales project review. -- Cara Beardi
Copyright June 2001, Crain Communications Inc.