Rare Medium opens retail division

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Interactive agency Rare Medium, a subsidiary of Rare Medium Group, New York, has introduced Rare Retail, a new service to help traditional retailers compete with online retailers in the Internet space. Rare Retail will provide consultation regarding strategic planning, online brand-building and venture funding, as well as Web site design, online media management, partner selection and online customer service development.

Copyright June 1999, Crain Communications Inc.

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