×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Another rate cut

Published on .

Add Times Mirror Magazines to the list of companies undertaking major rate base cuts in 1996. Company flagship Field & Stream is finalizing plans to cut its rate base 12.5% to 1.75 million from 2 million, insiders said. Letters to advertisers should go out later this week.

In this article:
Most Popular